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Starbucks: delivering customer service background case p1 according to their data, starbucks are not always meeting our customers’ expectations in the area of customer satisfaction. Segmenting customers based on their lifetime value is a powerful way to target them because marketing mix activities can then aim at enhancing customer value (ho, 2006) roughly translated, customer lifetime value is the projected profits that a customer will generate during their lifetime. Starbucks: delivering customer service beginning as “toyota” has eight strokes in katakana (トヨタ) and eight is considered a lucky number in japan.
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